At the 20th BSB Innovation Award® digital edition two active ingredients from LipoTrue have been awarded by the independent BSB Consulting Services Agency. In the category “Most Innovative Natural Raw Material”, Joybliss™ has been awarded with the silver prize, whereas Col-Frag remastered™ has been awarded with the gold prize in the same category “Most Innovative Raw Material”.
Awarded with the gold prize, has been highlighted as a very innovative approach to collagen with impressive skin benefits, lifting and firming efficacy. This active is a type I collagen fragment produced in Wild plants as biofactories. Acts as a building block and booster for collagen synthesis, and tightens the dermis and epidermis while preventing senescence. Besides, it revealed a synergistic effect and a superior efficacy to Ascorbyl Glucoside in reducing wrinkles, providing a facelift and enhancing skin brightness. Is the beginning of a new era for traditional collagen. The identical-to-human plant-based collagen fragment, the remastering of a classic with improved properties.
Our first antiaging active ingredient belonging to the botanical platform LipoTrue Greenbeat™. Awarded with the silver prize, has been highlighted for its efficacy and mood enhancing benefits. It is a green active that induces adipogenesis differentiation and prevents the adipose tissue aging by modulating its inflammation and increasing the collagen I content in the hypodermis thanks to the communication between adipocytes and fibroblasts. Also, reduces crow’s feet and nasolabial wrinkles as a plumper ingredient, soothes erythema and brings radiance to the skin. In te same way, a measure of the positive emotions generated with Joybliss™ has demonstrated that once your wheel of plumping is filled your skin looks younger & the joy that you feel emanates all around you. Joybliss™ showed to increase the positive mood and decrease the vocal markers of stress to help you to create your own happiness.