LipoTrue announces the opening of a new commercial office in Italy located in Milan with Francesco Porrini as the Sales Manager in Italy, Switzerland, Greece and other countries in the area. The opening of this commercial office is an important step to support LipoTrue’s strategic business in the EMEA cosmetic market. It reinforces LipoTrue’s presence and support and enables the company to be closer to the customers being more effective in the communication of its products and knowing our customers better. This provides a more convenient, efficient touch-point for LipoTrue with its Italian distributor, Prodotti Gianni, and customers based in the region. The addition of this new commercial office, LipoTrue has direct representation in the main regions: HQs in Barcelona and Commercial Office in Paris, and now Italy for EMEA, subsidiary in the US for North America and the Branch office in Singapore for APAC.
Francesco Porrini, will be responsible of the LipoTrue’s Italian office, leading the business in the Italian market. Francesco has a wide experience in the cosmetics market industry. He worked in leading companies, providing him with a deep knowledge in active ingredients and the market needs.
Based in Milan, Italy, Prodotti Gianni started its activity in 1948. Prodotti Gianni distributes raw materials for Pharma, Food, Research and cosmetic industries. Prodotti Gianni is equipped with two dedicated teams (Food and Cosmetic), with technical staff and specialists at the service of customers.
LipoTrue™ moves a step up into the world of technologies, developing novel active ingredients by acting as a central R&D engine integrating high technological platforms.
These high-tech platforms that LipoTrue manages for the rapid generation of the next active ingredients are: the use of Wild Plants as Biofactories for synthetic proteins synthesis, Big Data Analytics, in silico and biomimetic design of new peptides, Marine bio-research and LipoTrue Greenbeat™. LipoTrue™ is a new project with a solid scientific team of 30 multidisciplinary specialists, with an average cosmetic experience of more than 10 years.